4 Best 3D Product Video Case Studies for Effective Marketing
Success Stories of Companies Using 3D Product Videos
1- Cubii Animated 3D Product Video
Cubii used a 3D product video to show their new “Cubii GO” on television. The video aimed to illustrate how the product has levels of resistance, a compact size, an LCD screen display, and a silicone handle for ease of movement.
The whole process, from storyboard to production, was completed in just 2 weeks.
“We were impressed by how quickly they created and delivered the animations. We were satisfied with Dr-VFX's animations and excited to use animations for their future advertising initiatives. The team delivered all items on time despite having a tight timeline. Overall, they offered an outstanding service.”
Allie MyersSenior E-Commerce Project Manager, Cubii
2- Wilkinson Sword 3D Product Video
Wilkinson Sword used a 3D product video to show their new razor’s elegant design for e-commerce promotion. One of the most important points to show the razor’s key feature—a 5-blade System—is through an exploded view, making it memorable for viewers. Additionally, a shot of a sword transformed into a razor provided a captivating hook to the video.
“The animations were very impressive and showed off our product in the best possible way”
Imogen SheppardsonManager, Edgewell Personal Care
3- SSR Explainer 3D product video
SSR used a 3D product video to show their innovative warehouse cleaning product. The video aimed to show they have up-to-date technology to use a vibrator motor which is more efficient in an engaging way to ensure the message is understandable to the audience.
“They've not only adhered to the schedule but also integrated additional features.”
Sascha DiniFounder / CEO - SSR TEC
4- AAMP Global 3D Product Demo Video
AAMP Global contacted us to create 3 videos announcing 3 new products for automotive. The main challenge in this project was the timeline, they needed the product videos in only 2 weeks. One of the main advantages of 3D Animation is speed, it is almost impossible to create 3 live-action videos in 2 weeks. The company liked the video so much and this is clear from their testimonial.
“I was impressed with their timely quality of work. D-VFX delivered the video within schedule and with high quality. We were delighted with the their professionalism and promptness”
Autumn NelsonExecutive, Automotive Company
How to make a 3D Product Video?
The Power of 3D Product Videos in Modern Marketing
Nowadays, Grabbing your audience’s attention is tougher than ever. Marketing managers are on the hunt for out-of-the-box ideas to stand out. This is where 3D product videos come into play.
These videos offer a dynamic and engaging way to showcase your product, surpassing what traditional images and text can achieve.
Tailoring Your 3D Product Video to Your Target Market
Before starting the production phase, you must know who you’re targeting. Are you targeting tech-savvy young adults or busy professionals? Each group likes different things.
For example, a 3D product video for a tech gadget should show the details and how it works, while a 3D product video for a lifestyle product should focus on how it looks and feels. You can read more about the 3D product video and view our 3D product animation portfolio on this page
Key Steps Before Creating a 3D Product Video
Commonly, Planning is everything. Start by outlining your goals – what do you want to achieve with this video? Increase sales, explain a complex product, or build brand awareness. Once your goals are clear, create a storyboard to visualize the video’s flow. This will serve as a roadmap, ensuring your message is coherent and impactful.
How to Script a Compelling Narrative for Your 3D Product Video
Every amazing video kicks off. Your screenplay ought to highlight the product’s characteristics while establishing a bond with your viewers. Consider the challenges that your product addresses and how it enriches the users’ lives
An interlinked storyline has the power to transform a product demonstration into an unforgettable experience
Want to have a Similar 3D Product Video?
Would you like to have a 3D product video created? At Dr-VFX, We can care for a wide range of products, from electronics & devices to cosmetics and more whether you want to showcase tech items like speakers and headphones, beauty products like mascara, or other products. Contact us for a FREE Quote, and let us bring your vision to life.
Bringing Your Product to Life with 3D Motion Design
It’s time for the exciting part: design and animation. As an animation company, we have seen the impact animation can have. It’s not about enhancing the appearance of a product; it’s about giving it vitality. Use lifelike textures, smooth transitions, and captivating visuals to draw in your viewers.
Step-by-Step Guide to Creating a 3D Product Video
We start in the production phase by creating a realistic and detailed model of your product. Then we move on to texturing, where your product gains its visual appeal. After that, lighting and shading add the necessary depth and realism, making it look almost tangible.
Then, animating your 3D product video will show its main features and functionalities. Throughout the process, take your time to carefully review each stage, ensuring everything runs smoothly and looks perfect.
Post-Production: Editing, Sound Design, and Final Touches
After completing the animation, the animation appears almost finished. But it hasn’t been done yet. The next phase is post-production, which can elevate your animation by adding vital details. Not all studios handle this stage, but it’s crucial for enhancing the final product.
Then adding Sound effects will take it to the next level, and background music is carefully selected to match the video’s mood. As Sound plays a significant role in captivating your audience, so choosing the right soundtrack is essential. Lastly, any necessary text or graphics are added to support your message and make the video truly impactful.
Strategies for Sharing Your 3D Product Video
After all of that creating a great 3D product video is just the first step. To ensure it reaches your target audience. You may share the video on your website, YouTube, social media platforms, and through email newsletters.
Consider using paid campaigns to expand your reach and collaborating with influencers or industry blogs can also raise its visibility. Each step will make the video an unforgettable experience.
Analyzing the Impact of Your 3D Product Video
After your 3D product video is published, it’s important to measure its success. How? You can do this by using analytics tools to track views, engagement, and conversion rates.
And the most important thing is to pay attention to audience feedback and comments. These comments will help you understand what worked and what didn’t, This will help you in the planning of the next videos.
How Much Does a 3D Product Animation Video Cost?
On Average, The cost of a 3D product video ranges from $3,000 to $10,000, Sometimes the cost may reach $50,000 or more Which can be determined according to several factors such as the design’s complexity, the video’s duration, and the animation’s quality.
On the other side, it isn’t called ‘cost’ Consider it is like an investment in your brand’s future, As 3D product videos offer significant savings compared to traditional videos, as they eliminate costs associated with renting locations, any equipment, and crew.
Conclusion
The case studies of Cubii, Wilkinson Sword, SSR, and AAMP Global demonstrate the effectiveness of 3D product videos in modern marketing. These examples highlight how understanding your audience, meticulous planning, compelling narratives, and high-quality design can create impactful videos.
Effective distribution and performance analysis further maximize reach and ROI. Investing in 3D product videos enhances brand presence and customer understanding, making it a valuable addition to any marketing strategy. Contact us to bring your vision to life.