When Matter Brand approached us for the SoftSnap iPhone 16 launch, they wanted to highlight two critical themes: premium protection and minimalist design.
We delivered a series of 3D-animated video assets—now featured in the campaign video above—that showcase the case’s durability, sleek look, and eco-friendly cactus leather option.
Marketing Objectives
1- Emphasize Durability
From the very first frames, rocks surround the SoftSnap case, visually underscoring its strong build quality. In one particularly striking shot, pressure from the rocks demonstrates how the case can withstand tough conditions—reassuring consumers that their iPhone 16 is safe
2- Highlight Premium Aesthetics
By pairing sleek design with minimalist backdrops, the SoftSnap animations convey an elevated, high-end feel. Subtle lighting and precise 3D modeling accentuate the smooth edges and modern contours of the case.
3- Showcase Eco-Friendly Cactus Leather
A dedicated segment focuses on the Agave Leather edition made from cactus—a luxury vegan material that’s both sustainable and visually distinctive. This aligns with consumers who prioritize environmental responsibility without compromising on style.
Results
- Compelling Visual Storytelling
Each shot authentically conveys strength and sophistication, instantly resonating with tech-savvy consumers eager for both aesthetics and protection. - Eco-Conscious Appeal
Featuring cactus-sourced leather not only sets this product apart but also speaks to a rapidly growing environmentally-aware audience. - On-Time, On-Brand Delivery
All six custom animations were delivered in various aspect ratios to seamlessly integrate into digital ads, social feeds, and e-commerce listings—ready before launch day.
At DR-VFX, we specialize in bringing product stories to life through high-end 3D Product animation—especially when deadlines are tight. Our mission is to capture your brand’s essence and communicate it through engaging share-worthy visuals
Contact us to discover how our production pipeline can help you stand out in a crowded marketplace, meet your launch deadlines, and make a lasting impact.