Hiring a video production company nowadays is a necessity for every business.
Videos are the best ways to reach your customers and explain your ideas.
In this article we are going to share 6 alarming things before hiring a video production company:
1- Awards don’t matter
2- The usage of text
5- The usage of Animation
6- TikTok Ratio
Let’s discuss each point in more detail
1- Video production company awards don’t matter:
Prizes show credibility of course but they shouldn’t be your priority because the prizes that the company win doesn’t guarantee that the company will fulfill your needs.
Let me explain why.
These companies are given these awards from an artistic point of view (Which is a good thing btw) but here is the thing.
Making a super artistic video doesn’t mean that your video will bring you sales.
Don’t forget that you are selling these products to customers, not art directors.
We see in so many cases, a company produces a very artistic video that the customers love. But this is the problem.
They liked the video but they didn’t buy the product at the end, because you weren’t talking to him. You are just trying to impress him with visuals.
The best thing is to find a balance between art and the benefits that your customer will get when they get your product.
2- The usage of text:
This is so crucial. Because copywriting in the video is what you say directly to the customer. So does the agency you are hiring understand this?
In this area, we see people think about topics that don’t really matter in the end like which text animation style we should use.
Or what font we should use?
So while the video production company is focussing on the visual content, they should focus on the copywriting in the video too.
All of these things are important (Don’t get me wrong) but what is more important is what you say.
Let’s see an example here:
When Apple released the iPod for the first time, it was 32MB.
But they didn’t mention how many MBs will the customer get.
They said 1000 songs in your pocket. See the difference?
Which of them is more relevant to the customer?
You should do the same thing.
Let’s say that you sell a fast charging charger.
Average copywriting: Ultra-fast charging. (Bad example)
Compelling copywriting: 50% battery in 20 minutes (Much better)
So here we are focussing on the results and benefits not the features
You will find more details about the mistakes to avoid in product videos
3- Does the video production company use comparisons?
Does the video production company you are hiring understand your market enough? Does it compare different products in the ads they are producing?
The company you are hiring must have a deep understanding of your market. They should know what are your competitors offering.
Because, how they would advertise a product they don’t understand its market?
We will continue with the same example of the fast charger:
Let’s say that we have 2 chargers, yours and the competitor’s charger.
You have the advantage of safely charging the battery so it extends the life of the battery for 1 year.
How will the company show this? Did they go deep with you to know all of these features? Do they use comparisons as a way to make your product stand out?
Making comparisons is a great way to make your product stands out because this is the way our brain works, when it sees 2 things side by side, it can decide easily which product is better.