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Explainer Product Video Guide: From Concept to Cost

Let’s say that you are a Marketing manager who has spent the past few months doing research for a product that you are launching soon.
Creating a compelling and effective explainer product video is a strategic approach to engaging your audience and boosting your product’s visibility. This guide will walk you through every aspect of explainer product videos, from their basic concept to the cost involved in creating one.

What is an Explainer Product Video?

Explainer videos are short, engaging videos that explain and promote a product or service. They are typically used on landing pages, the home page of a website, or a prominent product page. These videos are not just about showcasing a product; they also tell a story about it in a way that resonates with the audience. They are known for their clarity, conciseness, and ability to convert viewers into customers.

Characteristics of an Effective Explainer Product Video

A well-crafted explainer video should be concise, compelling, and clear. It should focus on addressing the customer’s problem and how the product can solve it. The use of engaging visuals, a clear voiceover, and a persuasive narrative can significantly enhance the video’s effectiveness.

Product Explainer Video

What Should be Included in an Explainer Product Video?

When creating an explainer product video, it’s crucial to include certain elements to ensure its effectiveness:

Here is a Video That Shows Top Product Explainer Video made by our 3D Animation Studio

1- A Clear Problem Statement: 

  • Start by describing a problem that your target audience can relate to.

2- Introduce the Solution

  • Introduce your product as the solution to the problem.

3- Benefits and Features

  • Highlight the key features of your product and how they benefit the user.

4- Call to Action

  • Conclude with a clear call to action, guiding the viewer on what to do next.

How to Make an Effective Explainer Product Video?

Creating an effective explainer video involves several steps:

1- Scriptwriting

  • A concise and engaging script is the foundation of your video.

2- Storytelling

  • Use storytelling to connect with your audience emotionally.

3- Visual Elements

  • Incorporate appealing visuals that complement and enhance your script.

4- Professional Voiceover

A professional voiceover can add credibility and clarity to your message.

5- Background Music and Sound Effects

  • These elements can enhance the viewer’s experience.

Ideal Length of an Explainer Video

The ideal length of an explainer video is usually between 60 to 90 seconds. This duration is enough to convey your message without losing the viewer’s attention. It’s crucial to keep your video concise and to the point.

How much is a 30 second explainer product video?

The cost of creating a high-quality explainer product video typically falls within the range of $4000 to $8000. This pricing can vary based on several key factors:

1- Length of the explainer product Video

The duration of the video plays a crucial role. While shorter videos might be on the lower end of the price spectrum, longer, more detailed videos will naturally tend toward the higher end.

2- Complexity of the Script and Animation of the explainer video

The intricacy of the script and the complexity of the explainer video animations used can also affect the cost. More complex projects require more time and resources, thereby increasing the price

3- Video Type (2D vs 3D)

High-quality videos with professional graphics and voiceovers will cost more. also simple 2D animation video will be much cheaper than a photorealistic 3D Animated explainer video. 3D-rendered videos can take days and sometimes weeks to complete rendering which justifies the difference in the price


Explainer product videos are a dynamic tool for boosting your product’s visibility and engagement. By understanding what goes into creating an effective video, from its content to its cost, you can make informed decisions that align with your marketing goals and budget. Remember, a well-made explainer video has the potential to significantly increase your product’s appeal and customer engagement.

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