MRCOOL – 3D Product Animation Video

The Objectives of the 3D Product Animaiton Video

We Collaborated with MRCOOL to create this 3D Product Animation Video for their new campaign to promote their DIY Products

Challenges That Faced MRCOOL

• MRCOOL needed a video showcasing their HVAC system’s year-round performance in extreme summer and winter conditions – impossible to film live due to seasonal limitations.
• They required exploded views and X-ray animations to highlight internal mechanics, which real-life filming couldn’t achieve.
• Tight deadline: 6 weeks to deliver a photorealistic, multi-environment video.

The Storyboard: Aligning with USPs

We mapped MRCOOL’s key features (durability, energy efficiency, smart technology) into a narrative-driven storyboard

The Solution using 3D Product Animation

1. Hyper-Realistic Environments:
   • Built custom 3D sets for summer (cracked earth, blazing sun) and winter (snow textures, frost effects) to simulate extreme climates.
   • Used dynamic lighting (e.g., summer glare vs. winter soft light) to enhance realism.
2. Technical Precision:
   • Created exploded-view animations to dissect complex HVAC mechanics.
   • Added X-ray overlays to visualize airflow and internal components in action.
3. Efficient Workflow:
   • Delivered the project in 6 weeks by parallel-tracking asset creation (modeling, texturing) with animation.
   • Shared daily progress updates with MRCOOL to ensure alignment.

Client’s Feedback

If you would like to take your videos to the next level or want to try to reach new horizons using 3D Product Animation Videos, Book A Call with our team