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Why Big Brands Are Turning to 3D Animation for Product Launch Videos?

1- Captivating Visuals

2- Flexibility and Versatility

3- Cost Effective

4- Faster Production Times

5- Global Appeal

In today’s digital age, it’s not enough to simply launch a product and hope that it will sell. With so much competition in the market, brands are constantly looking for new and innovative ways to stand out and capture the attention of their target audience. One strategy that has been gaining popularity in recent years is the use of 3D animation in product launch videos. In this blog post, we’ll explore why big brands are hiring 3D Animation companies and the benefits it offers.

How to hire a 3D Animation studio

1- Captivating Visuals:

3d product visualization

One of the primary reasons why big brands are using 3D animation in product launch videos is because of the captivating visuals it offers. With 3D animation, brands have the ability to create stunning, lifelike visuals that can showcase their product in ways that traditional video simply cannot. Whether it’s showcasing the intricate details of a new smartphone or highlighting the unique features of a new car, 3D animation allows brands to create visuals that are both captivating and memorable.

2- Flexibility and Versatility

Another key benefit of using 3D animation in product launch videos is its flexibility and versatility. With traditional video, brands are limited by the physical environment and equipment available. With 3D animation, however, brands have complete control over the environment, lighting, and camera angles. This allows for more creativity and flexibility in how the product is showcased, as well as the ability to create a more immersive experience for the viewer.

Our Product Animation Client Demo Reel for 2022

3- Cost-Effective

While it may seem like using 3D animation would be more expensive than traditional video, the reality is that it can actually be more cost-effective in the long run. With traditional video, brands would need to spend money on location scouting, equipment rental, and hiring a production team. With 3D animation, however, everything can be created digitally, eliminating many of these costs. Additionally, once a 3D model is created, it can be used in multiple videos and marketing materials, further reducing costs.

4- Faster Production Times

Another advantage of using 3D animation in product launch videos is the ability to produce content faster. With traditional video, the production process can be time-consuming and involve multiple rounds of edits and reshoots. With 3D animation, however, the production process is typically faster and more streamlined. Once the 3D model is created, changes can be made quickly and easily, allowing brands to get their content to market faster.

5- Global Appeal

Finally, 3D animation offers big brands the ability to appeal to a global audience. With traditional video, language barriers can be a challenge, and brands may need to create multiple versions of the same video to appeal to different regions. With 3D animation, however, language barriers can be easily overcome by using subtitles or voiceovers. Additionally, the visuals used in 3D animation are often universal, making it easier for brands to create content that can be understood and appreciated by audiences around the world.


In today’s crowded marketplace, big brands are constantly looking for ways to stand out and capture the attention of their target audience. By using 3D animation in product launch videos, brands can create captivating visuals that showcase their products in unique and memorable ways. Additionally, 3D animation offers flexibility, versatility, cost-effectiveness, faster production times, and global appeal, making it an attractive option for big brands looking to create high-quality marketing content.

At our agency, we have a team of experienced 3D animators who specialize in creating stunning, lifelike visuals that can showcase your product in ways that traditional video simply cannot. Whether you’re launching a new smartphone, car, or any other product, we can help you create a product launch video that will capture the attention of your target audience and leave a lasting impression.

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