How Does Product Video Marketing Increase Sales?
With the rise in the cost of online ads (Facebook ads, Instagram ads, Google, and Linkedin) getting revenue from online ads become harder and harder. It is strange but organic video marketing/content is winning against paid ads.
But logically, this is normal, Can you imagine how many ads are being seen by your customers?
People are becoming hyper-skeptical.
That is where product video marketing steps up, not only to gain the attention of your customer but also to convert them into a sale. Whether you are an e-commerce giant or a small business, the potent combination of video can transform your marketing strategy and fuse your revenues tenfold. But how does product video marketing work exactly, and why does it boost sales? Well, let’s break it down.
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Can Product Video Marketing Increase Sales?
Directly Impact Conversion Rates
Some studies have shown that product video marketing can increase conversion rates by up to 80%. The reason is simple: videos offer a dynamic and engaging way of representing your product, giving potential customers an experience of what the product will be like in reality. Videos can demonstrate the product’s features, benefits, and usage in a way that simply cannot be done with static images and text.
Product Video Marketing Creates Trust and Building Credibility
Product video marketing will definitely help you to appear in search results, this will have a huge impact on your branding and customers’ trust. According to Hubspot, around 70% of people or more decide to buy a product after seeing a video of it. Product videos help to build a strong level of trust and credibility with your audience. If customers can view a product in use and hear testimonials or reviews, they are more likely to trust the brand and feel confident in their purchase decision. This trust translates into higher sales and increased customer loyalty.
How to Promote a Product Using Video Marketing?
Create Killer Content for your product with video marketing
The first step in promoting a product using video marketing is to create compelling content. What’s the best way?
- Product Demos: This is the best way through which a potential customer gets an idea of how a product will work.
- Customer Testimonials: This will give them a clear understanding of the satisfaction derived from your product by other customers.
- Tutorials and How-To’s: This will give directions on how to use the product.
Product Video Marketing Optimizes your website for Search Engines
Marketing products with a video helps to increase the availability and accessibility of your videos to most viewers and optimize it. Use relevant keywords in its titles, descriptions, and tags. For example, if the title and description contain ‘product video marketing’, then viewers will be led to the video. Embedding a YouTube video in a blog post can dramatically increase its ranking and also, help that video to rank on YouTube and Google search
Promote on social media platforms: Facebook, Instagram, and LinkedIn. The platforms are great to make sure you reach out to an extensive customer base and engage potential customers. Also, these will be considered backlinks to your Blogs, or YouTube videos which increases their credibility
What Does the Addition of Video Marketing Do to a Product Listing?
Increased Engagement
Customers will view the product listings with videos as opposed to text and images. This will ensure higher engagement rates.
Easier Understanding of the Product
Videos are very effective in describing complicated products or concepts to the customer. It easily illustrates the value of your product in solving customers’ problems.
Higher Search Rankings
It is a definite advantage if you include videos in your product listing that Google love. This means more visibility and, therefore, more traffic to your listings and more sales.
What Makes Product Video Marketing So Powerful?
Emotional Connection of Video Marketing
This will help you build emotional connections with your viewers. This does not only help to make sales but also ensures customer loyalty to your brand.
Shareability
Sharing videos is very simple and universal. Then when viewers find your video interesting or useful, they might share it with their network, increasing your reach and potential customer base.
Versatility
Product videos can be used across different channels—from your website, social media, and even email marketing campaigns. It makes them a valuable asset in your belt of marketing.
What are the types of Product Video Marketing?
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Explainer Videos: Short videos explaining what your product does and how it may work.
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Product Reviews: Videos sharing the benefits and features of your product through your customer’s mouth or from influencers.
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Brand Videos: Videos that share your brand’s story, mission, and value.
Product Video marketing refers to using videos to promote and market your product or service, and this can be done through different avenues. Some of these avenues include:
What Is the Most Famous Product Video Marketing Platform?
YouTube: King of Product Video Marketing
YouTube is the most famous and widely used platform for video marketing. Also, it is the second largest search engine on the internet after Google search With over 2 billion logged-in monthly users, YouTube provides a large audience for your product videos. Additionally, the powerful search engine capabilities of YouTube could allow your videos to reach a much larger audience by being recommended through search results and related videos.
Videos on YouTube Generate Views Forever—The Compounding Effect
Imagine having a sales team working for you every day, sounds cool, right?
One of the biggest benefits of YouTube product video marketing is something called the compounding effect. Once a video is uploaded to YouTube, it can drive views indefinitely. If your video is properly optimized, it will attract viewers even long after the video is published. As you can see from the image below, with time, the highest views in the past became the lowest number of views nowadays, It is like building a channel that can consistently bring you organic traffic, and in addition to that, YouTube videos have the potential of ranking on Google too!
Here I am not talking about ranking 1 in search results but it is known as ranking in position 0 which is even before the first result on Google, people tend to watch these videos rather than reading a blog post.
Optimize Product Video Marketing for YouTube
Make sure videos on YouTube are search-optimized. This includes creating a great title, and thumbnail, and utilizing applicable keywords in your description. Most importantly, create great content that will keep your viewers attracted and share the videos with others.