How has 3D motion Design Changed the advertising industry?
One of the most evolving and modern ways of storytelling is 3D Motion design.
When any company decides to launch a new campaign for a new product, there must be a story and a purpose behind it.
All commercials made by those companies have a story, there is something they want to tell to their target audience so they are engaged with the ad and consequently buy the products.
Storytelling has evolved over the years and there are a lot of techniques that have been done by companies for this specific target (Engaging Clients)
Motion design is a way to use graphics and illustrations and applies the same principles of filmmaking to make a scene or animation that illustrates an idea or shows a feature in a product, so let’s say that there is a certain product that has a strong body, we can show it causing some cracks when it hits the ground or destroying a rock, just like we did before.
Rolex watch – 3D Product Animation
Another idea that can be done is to make some creative reveal shots for the product using 3D motion design
In this shoe commercial, we did before, we did an abstract reveal shot for the shoe
We made a leading edge illuminating light to show the shoe, we have also used some particle simulations.
In addition to that, you can show the assembly of the product and we will mention here the shoe 3D product animation again.
We showed how the shoe threads go into the shoes and there are a lot of examples and ideas to be done here.
Shoe Commercial – 3D Motion Design
Some 3D motion designers use an effect called folding so the product is folded in a small part then it is unfolded to be in its original shape.
Another example that is so stunning to watch is to make an exploded view of the product, here we show the internal parts of the product and how it works in the background, this is usually done by electronics companies to illustrate a new technology in the product. We – Our 3D Product animation Studio– have done a shot like this in collaboration with 0917.
We wanted to show the interior of the speakers in an interesting way so we managed to separate the interior into parts and move each part away from each other. And the secret of such shots is to break the uniformity of the animation, for example when each part returns to its original position, there should be some variation instead of them being returned to their position at the same time.
”Look nowhere else!Heinritzh SalesArt Director- 0917
There are a lot of people providing 3D product animation / 3D Motion Design but Andrew and his team really excel in cinematic and photorealistic animation. They came up with creative ideas that helped our products stand out from the competitors. I recommend the studio to anyone who wants to make an awesome product animation video