Your Guide to 3D product animation videos
What is product animation?

3D product animation videos are a new and modern way to show off the features of your product. Every day more and more industries are shifting to 3D due to its flexibility and the unlimited creative options they can choose from.
3D product visualization became a major part of the advertising industry and most of the leading companies are using it instead of using the traditional way of filming the product using real cameras.
3D Product Visualization commercial for a shoe
How to Include Animated Videos in a Marketing Strategy?

1- First of all, as one working in marketing, you should have a plan about how do you want to show your product, What is its strength, How it is compared to your competitors and How can you excel in this competition.
Using 3D animation videos for your product can be a way of branding if you notice the latest videos made by OPPO are all made using 3D animation. So this way OPPO has established a way for itself to show off the features of their phones

2- Create a storyboard, just simple illustrations, sketches, or even youtube videos you liked, so it can be used as a reference.
Check our youtube playlist for 3D product visualization videos from here.
3- Create the 3D animation itself, this step requires a specialized 3D studio or it may be called a CGI studio (Computer Generated Imagery).
The first step is always making the 3D model of the product, this step requires an accurate and detailed 3D artist to start mimicking the product and try as much as possible to be like the real product.
Then 3D product visualization starts, using high-end tools and specific programs that are physically accurate and simulate how the light reacts in real life.
3D product animation videos are then rendered and this requires some computers that are more capable than average computers. As 3D rendering requires much processing power.
4- the final step is adding music and sound effects to the final sequence, sometimes this step requires special studios that deliver high-quality sound effects that are relevant to the scenes.
Skincare 3D product visualization
