How can 3D Product Animation / 3D Explainer Videos boost your Video Marketing Campaign?
There is a lot of competition out there in all industries and it is getting harder and harder with time. Using 3D product animation in product marketing and 3d product visualization become a new weapon and a heavy weapon actually. Many marketing teams now prefer to use 3D product animation rather than traditional ways of advertising because it feels more premium to the viewer. It has a strong impact because the company is premium and provides high-quality products.
What is 3D Product Animation?
3D product animation video is considered a virtual way to showcase your product using an accurate and detailed 3D representation of the actual product.
Then the 3D product is used and filmed using digital cameras in a specific software as it is done with real cameras
3D product animation is considered a virtual commercial, everything is digital even the lights, you can change the lighting conditions, the light colors, and position with simple clicks.
So can you imagine?
3D product visualization is way more flexible than the old way of filming the product by real cameras, you can art direct the scene and produce a variety of different concepts in a very short time.
What are the benefits of Using 3D Product Videos For Marketing?
Well, the main benefit is efficiency. Today, you need to produce a lot of video content with high quality. but imagine doing video marketing for a product the traditional way of filming the product, this will take a lot of time and will cost a lot.
But 3D Product Animation will provide the speed you need with a Hollywood-quality movie at the same time
In addition to that, 3D Product videos in marketing can be a way that people can recognize your brand from the first few seconds, For example, Apple videos are all made with 3D Animation.
They are known for cinematic lighting, smooth camera animation, and an elegant look.
You don’t have to follow the same way in your marketing campaign for your product, you can take the exact opposite direction, But the most important thing is to stay consistent with your style so people can recognize your brand videos instantly
3D animation for products also can be used to attract a lot of organic traffic when it is posted online so all possible platforms.
YouTube, Facebook, Instagram, etc…
Click HERE and see our playlist showing how we make 3D product animation!
How much does a 3D Product animation video cost?
The price of animation videos varies according to many factors. these factors include length, resolution, and complexity. but generally speaking, a 30-second 3D animation video costs $2000- $5000.
Sometimes, the cost can be higher than that, it can reach $10,000 or more than $20,000 depending on the requirements, of course, nowadays technology makes things cheaper and cheaper. In the past, producing a 3D animation was only available for very big studios as the processing power required was huge. but thanks to technology, it has become more affordable. processors became faster and can do many complex things in a shorter time. this also allowed small studios that are getting started to compete with big studios and also allowed small businesses to afford the cost of 3D animation videos
How to make 3D animation for free?
3D product animation videos now can be made easier than before.
Most 3D software now is subscription-based. you have to pay the company around $30-$40/month to use their program. other programs like Maya or 3Ds max from Autodesk costs around $1500/year. other programs have fixed prices. but when it comes to free programs, Blender 3D is considered the best option in the market. so you can make as many 3D product animation videos as you want because it is free forever (no trial versions)
But learning 3D animation is not that easy. it may take around 2-3 months just to learn the basics of 3D animation. but if you have the consistency and practice regularly, you can achieve really amazing results in 1-2 years.
but this is in case you have time to learn 3D and run your business at the same time. so if we are talking about time-saving, hiring a 3D animation company or a specialist will save you much time. and you will also be sure of the results without investing in 3D software if you have chosen the paid programs.
Click here to check why it is important to hire a 3D Animation Studio
How do you make a 3D Animated Video For Marketing?
There are some steps that should be done whether you will make a 3D animated video for your product or a tradition video, these are basics
1- Identifying the Unique selling points to promote the product with video marketing
Of course, this step is done before releasing the product but this is the stone of the whole video because storytelling in the video will serve to showcase these unique selling points
For example, you may promote the product using a video that shows the story of a user who struggles with a competitor’s product, then you will compare the product he is using to your product which is a powerful technique in the 3D video you will use for marketing.
2- Identify The Goal Of The Product Video Marketing Campaign
Your goal from this video may be different from someone else, some companies aim to make direct sales from this video, and other companies want to increase their brand awareness.
Also, your goal can be making people to sign up for the newsletter to promote your product for email marketing.
All of these goals are awesome but it should be set before planning the video as the messaging and the text added on the video is heavily depending on this goal
How can 3D product animation video help with SEO?
While everybody is trying to rank their websites in search, there is another way that most people don’t care much about which is videos
if you are using Google search using any keyword, most of the time videos come first even before the website ranking number 1.
so if you made a good 3D product animation video there is a really big chance that your video will rank in Google search even if your website doesn’t.
making a good 3D product animation video is not easy. your video should engage your audience as long as possible so Google algorithm will recommend your 3D animated video in search to more viewers which means more exposure and more sales.
If you notice, a lot of times when you enter a specific search term, Some videos appear at the beginning even before the first website ranking for this keyword, which is known as position 0.
Making a 3D Video for product in your marketing campaign can get a lot of exposure if you ranked for the keyword in the video section
Our 3D product animation video ranked first on youtube and now ranking on google
How 3D product animation video is useful in marketing?
3D Product animation video may be the right choice for your business. it can help you in marketing your products in several ways. first of all, it sells the idea easily by allowing you to explain exactly what you want. think about this. if your product has a certain way of operation. using 3D animated videos with illustrations and showing how it operates step by step will encourage the viewers to buy your product
Click HERE to see Creative examples for 3D product visualization
1- It has the flexibility that the traditional way of filming lacks. Everything is digital in the world of 3D, so you can do whatever you want. And the options are huge.
2- Making engaging visuals that are impossible to do using traditional ways. For example, you can use exploded views for the product. Exploded view shots allow are really engaging and satisfying to watch. It shows how the product is assembled together while each part goes into its place.
3- 3D Product animation videos are trending now!
More and more companies are using animation videos for product commercials. The major brands and market leaders nowadays prefer to use animation videos more than ever. So if decided to go with 3D animation, you are establishing your product as a premium one spontaneously.
How is 3D Animation Used in Marketing?
Join the discussion One Comment